Attract Top Talent With Your CEO’s Attributes
Nothing reflects the values and vision of your company more than your CEO. CEOs must meet multiple challenges with the changing times. One of these challenges is finding a way to be the face of your company. There is no better way to attract top talent than to showcase the incredible attributes of your company’s top dog. Here’s how you get started.
- Online Presence: From the local coffee shop to a big brand conglomerate, every company should have an online presence. Your CEO should appear on all online and social media sites with important bios and works highlighted on each site. Consider including a regular blog from your CEO. Your online presence should include many of the following sites:
- Google Plus
- Niche Sites like Houzz
- Rating Sites like Yelp and Angie’s List
- Allow Interaction with Clients and Employees- Those days of isolation and exclusion are over for executives and superiors. Both your clients and your employees want to interact with your CEO. This could be a weekly questionnaire on Twitter or Facebook, or just letting the CEO occasionally comment on issues or celebrations on your social media sites. Either way, hearing directly from the CEO makes employers and clients feel more valued and involved.
- Show Your Humanity- While leaders and executives have to be serious to promote confidence in their business, they should also appear human. Display charitable works, time with family employees as well as fun facts or tidbits. Be sure to always remain professional, but don’t be afraid to be fun or funny. Also, Honesty goes a long way! Be upfront and honest about your expectations and plans.
- Ban Boring- Forget the memo. Those boring messages and updates circulating through the building cost money and time. Use new and exciting ways to update clients and keep employees engaged. However, always keep things professional, even while using social media sites. Keep the serious issues on paper, but let your CEO announce exciting things on Facebook, Twitter, Google Plus, and LinkedIn. Also, consider posting questions, contests, rewards, and celebrations on social media.
- Creative Content from an Original Source- Most CEOs stay too busy to handle a barrage of social media sites. However, there are many services that are made to handle multiple accounts at once. Using one of these, like Hootsuite, to control content will allow your CEO to still be engaged while running the company. Make sure the content is appropriate and kept up to date with regular postings.
Let Your CEO Speak for Your Company
When people look to join a company or business, one of the first things they look at is the upper management. What kind of people are they? What kind of boss will they be? Do we share the same ideas and vision? When your staff or future hires look at your company, make it easy for them to see your CEO. Use a strong online presence to offer a clear view of the goals, values, and personality of your CEO. When potential hires see the incredible leader at the helm of your organization, they will be ready and willing to join your team.