What Millennials Love About Your Company (That You Don’t Realize)
Today, applicants look much more at company culture and perks, beyond traditional benefits like stocks, or insurance. These new applicants are looking for employment that is meaningful, helps them form lasting friendships, and creates a unique path to success. They are less interested in climbing corporate ladders or monetary gain, instead thirsting for enriching experiences. This philosophy is very beneficial to companies, because it indicates personal connection between employees and employers that has been missing for decades.
How do companies take advantage of this change in focus? Find out what millennials love most about your company. This is how you reach and access the numerous millennials entering the workforce who are eagerly waiting for meaningful work.
Top Things Millennials Love About Your Company (That You Might Have Forgotten)
- Rich Life Experiences- Above all, millennials are looking for rich life experiences. They are more interested in memories than possessions and status. After watching parents and grandparents strive for retirement and scrounge for savings, only to lose it all in crashes and recessions, this generation has flipped the script on career goals. So highlight the amazing experiences and opportunities of your company! A few examples are:
- Travel Opportunities- does your company require work trips? This can be a big bonus for millennials looking to fulfill their wanderlust and experience new cultures.
- Social Events- Do you have quarterly company outings or offer fun team building events? Millennials are all about making new memories and creating new relationships. If you have a social events calendar, make sure you mention it. If not, it might be time to start one. Company social events are shown to boost morale across the board.
- Ongoing education- Most companies offer ongoing training and education, but this perk is often overlooked. Millennials are looking to stretch themselves, particularly intellectually. Help them see a future with your company by highlighting educational opportunities.
- Meaningful Work- A top priority for millennials is the ability to do work that matters. Even if your company doesn’t seem like much of a social game changer, millennials will still flock to work for you when you do any of these:
- Provide services, either pro bono or in regular business practices, that serve people and help them realize their dreams and goals. That means accounting firms, financial advising, will planning, or anything that is a service to other people. Millennials aren’t necessarily looking for a job that is flashy or glamorous. They want to make a difference.
- Charitable Events- Does your business do fundraisers or drives to help local schools or shelters? Do you have charitable partnerships? Include any charitable activities on your brochures at recruiting. Even if you share a portion of the profits to charity, include it.
- Innovations that help people- If your business invents or develops products that help people, then millennials will be interested in what you do. Highlight imaginative innovations or any projects where creativity is welcome. Millennials love to think outside the box and if they can help people while doing that, they will love your company.
- Flexible Work Hours or Work Environment- Does your company offer flexible hours or have flex offices, where employees can work from home or outside? Freedom and choice are big incentives for recent graduates entering the workforce. These options also provide a longer work day and flexibility for customers or clients.
- Personal Relationships- These tech savvy job seekers are also seeking personal relationships that will be significant throughout their lives. Don’t be fooled by their social media hobbies. This new workforce loves real life social activities and relationships. Keep an open door policy and build relationships with each new hire. Highlight any mentoring programs you have.
Displaying Your Company’s Best Gets Results
Just remember, at the end of the day, millennials are looking for the same things you are already providing. Most millennial graduates aren’t applying to brand name companies. Many of them are simply looking for a good place to work, with a culture that matches their values, doing work they feel is meaningful. Get out there and show new hires how much you have to offer!