Win the Talent War: Max Noble, the Master of First Impressions
In this episode, Ryan interviews Max Noble, speaker, consultant and coach. He has authored the book The Laws of First Impression. Known as “The Master of First Impressions”, Max shares with listeners various ways which individuals and organizations can make an impactful first impression. Max lists some basic techniques—such as smiling and touching—that influence one’s initial experience with you. He also points out the importance of controlling your nervousness and suggests various ways to manage this. Tune-in so that YOU can master the various nuances of the ultimate, first impression!
Time Stamped Show Notes:
- 01:05 – Ryan introduces Max Noble to the show
- 01:43 – Getting to know Max…
- 02:40 – A recurring theme that Ryan has come across from his many interviews is, “How do you treat people, and how do people perceive you as an organization from a branding standpoint?”
- 03:30 – The premise behind “The Master of First Impressions”
- 03:33 – Being an obsessive observer, Max got a chance to observe human behavior of all the different people he’d seen when he visited 40 places from over 6 countries
- 03:56 – Attempted to figure out ways to create trust with people from different cultures
- 04:04 – Figured out it was possible to create a positive impression within a few milliseconds using a codex that could be applied to individuals as well as organizations
- 04:36 – On a deeper level, the human mind does not see differentiation between an individual and an organization
- 05:09 – Need to understand human emotions intimately to make a good first impression
- 05:51 – Tips and tricks to leave a positive, first impression
- 05:54 – Basic and advanced techniques to make a positive impression
- 06:00 – Lose your nervousness, calm down and slow down your breathing. This will help you speak slower—the way you naturally do
- 06:24 – Touching someone leads to a more positive outcome
- 06:36 – Framing techniques are used by organizations to nudge people towards what they think is the right decision
- 06:57 – Happens before the first impression, framing involves creating different decision-making paths
- 08:02 – Cultivating the right body language to create a positive first impression
- 08:02 – Smile as often as you can. If you don’t smile, you are perceived as a threat or you are ignored
- 08:36 – Hard to not reciprocate a smile; this would be perceived as a hostile act
- 09:08 – Touching elegantly and lightly makes the situation much more open
- 09:50 – Do not overthink, put aside your worries and be present in the moment to make a positive first impression
- 10:13 – True leaders radiate strength as well as friendliness; finding the right balance between strength and friendliness will help project a positive first impression
- 10:57 – Important to calm your mind to reign in your fears
- 12:40 – ‘First level of impressions’ can be categorized into four levels – The first level relates to how you feel about your own self. Whereas, the fourth level relates to how the other person feels about himself after meeting you. This fourth level is the most powerful and the longest lasting first impression.
- 13:20 – Putting your top talent at ease allows them to be honest, and allows a greater experience when it comes to interviewing for any job opportunity
- 14:10 – Focus on the visuals: mannerisms, tone and body language to improve that all-crucial first impression
- 14:44 – Someone who is not conventionally good looking can also make a good first impression by concentrating on values and mannerism
- 15:20 – People tend to make a first impression in just 0.1 seconds!
- 16:15 – While making a decision, people keep their logic at bay (in a dream state)
- 17:05 – Check out underdog.io to identify the right, hiring strategy for top tech talent
- 18:00 – Max lays out 40 laws to make a first impression in his book Laws of First Impressions
- 18:17 – The key to success is not to be authentic or original. Copying certain aspects of your idols is completely acceptable, and this ends up making a great first impression
- 19:41 – “You have to trip and fall again and again to understand what is your avatar, and what your target audience is looking for; the more you try something, the better you are going to get at it, the better you are going to be the master at it—so much so that you OWN that space and you are that AUTHENTIC version of yourself”
- 20:47 – If you were to go back in time and give yourself some advice, what would be it? – “Don’t be afraid to fail”, and “Just enjoy the ride”
- 22:08 – Check of Max’s website
- 22:27 – Key takeaways:
- 22:32 – It is important to smile. It is one of those intangibles that make a huge difference, and if you can put yourself in a better position by simply smiling, why not?
- 22:54 – Put yourself in a position to be an authentic you. The only way to do that is to step outside your comfort zone so that you can grow personally and professionally in areas that you otherwise may deem as an uncomfortable situation
- 22:31 – Check out our website to gain access to all previous episodes
- 23:48 – Review us on iTunes
3 Key Points:
- It is important to smile. It is one of those intangibles that make a huge difference, and if you can put yourself in a better position by simply smiling, why not?
- Step outside your comfort zone so that you can grow personally and professionally in areas that you otherwise may deem as an uncomfortable situation—this is the quickest way to access the authentic you.
- You have to trip and fall again and again to understand who is your avatar, and what your target audience is looking for.