Win the Talent War: Janet Fouts, CEO of Tatu Digital Media
In this episode, Ryan interviews Janet Fouts, a Social Coach at Tatu Digital Media where she focuses on social media strategy, search engine marketing, corporate training and webinars. Ryan and Janet discuss the nuances of the social media world and lay out strategies that you can employ to effectively engage people and grow your tribe. They also delve into the concept of conscious capitalism and the “Triple P” concept which stands for people, profit, and planet. Tune-in to learn why focusing on just profits and money alone can lead to your detriment.
Time Stamped Show Notes:
00:59 – Ryan introduces Janet Fouts to the show
01:38 – Janet’s journey from a dog catcher to a social coach
01:43 – Janet started off as a telephone operator and even worked as a dog catcher in her initial years
02:10 – Forayed into the tech world by working for an organization, building online communities for folks in the restaurant industry; this company eventually became Tatu Digital Media
03:00 – Janet describes how employers attitudes and HR functions have evolved for the better over the years
03:27 – Back in the day, apart from putting “butts in seats”, HR provided zilch employee support
03:52 – HR’s engagement levels with employees is much higher—training, education, and wellness programs are commonplace now
04:51 – Old style of working is the cause of abnormally high attrition rates in the workplace
06:05 – Tatu remotely works with small business owners across the United States
06:36 – Popular social media strategies being practiced today
06:36 – Social media strategy at Tatu is not about engaging new people, but to showcase what Tatu stands for and provide information
06:52 – Corporations tend to focus on employee engagement; this works wonders for employee morale and customer service
08:17 – Apart from sharing company information on social media, employees can be also asked to share their personal work
09:42 – Tips and tricks to succeed in the world of social media
09:48 – Start off by listening to what people are talking about, zero in on relevant issues, and get involved in those conversations
10:47 – Due diligence is necessary before engagement on social platforms
11:13 – While you may have a presence on multiple social platforms, you do not need to actively engage visitors on all of them
11:57 – Mention and Buzzsumo allow you to search through social conversations
13:02 – Remember that people care about themselves and not about your product
13:56 – Generosity and gratitude are two attributes which help you succeed in the social world
16:46 – There’s a need for podcasters and bloggers to update their old content and put it out on social platforms again
18:38 – What does Tatu focus on right now?
18:38 – It’s been a digital marketing agency for over twenty years
18:50 – Social media strategy, social media management, and advertising are the three points of focus
19:22 – Tatu tries to make social media a fun experience for their clients
19:42 – Advertise on Facebook, Twitter, LinkedIn or Pinterest depending on your needs and audiences
19:57 – Facebook and LinkedIn are recommended platforms for HR ads
20:21 – What would you say motivates you every day?
20:25 – Loves the fact that social media is a community driven platform
20:47 – Strong belief in the benefits yielded by capitalism
20:09 – Cut down the necessity of talented people to be desperate
21:38 – If you could go back in time and give yourself advice at 20-30 years, what would it be?
21:47 – “If you are just chasing the money, you are not really chasing what is in your heart. And that is not going to work for you, and you are going to suffer”
22:27 – Janet’s website will focus even more on conscious capitalism and will also teach wellness, meditation and mindfulness to companies all around the world, both digitally and face-to-face
23:04 – Conscious capitalism is really understanding the values of the company and letting the customers and employees know
23:30 – Janet espouses the triple-bottom line concept or Triple P: people, profit, and planet
25:14 – Key takeaways:
25:14 – Important to start small on the social media platform – take the time to identify what social media platform is going to be the best use of your time, get a feel for the platform and then begin to engage with the audience
25:37 – Start off by being a resource; develop a reputation of someone who is going to provide value vs. someone who is going to sell you upfront
25:55 – Check out our website to gain access to all previous episodes
26:15 – Review our podcast on iTunes
3 Key Points:
- Start small on the social media platform – take the time to identify which social media platform is going to be the best use of your time.
- Start off by being a resource; develop a reputation of someone who is going to provide value vs. someone who is going to sell you upfront.
- Conscious capitalism is the need of the hour. Apart from chasing profits, organizations need to care for their people and the planet as well.